Microsoft Tag© – WOW

I’m not usually impressed at first glance HOWEVER… inside the front cover of the May 25th issue of InformationWeek is an advert for Microsoft SQL Server 2008. That’s NOT the WOW: in the lower left corner of that advert is an odd-looking image of a square encasing numerous, colorful triangles. Below the image is text: “To get the full MSC story on your phone, snap a picture of this tag. (Requires a free mobile app from http://gettag.mobi). My curiosity up, I went to the site, downloaded the iPhone version, installed it, started the app, and hovered the iPhone over the tag for a second or two – and then BAM! My iPhone screen displayed a “white paper” complete with images.