“See it. Snap it. Save it or share it!”

My newest interest is Microsoft “Tag”.

I experienced it in a magazine ad. There was a small-ish graphic in the corner of the ad (which was NOT a Microsoft ad!) and instructions to download the “tag reader” and then to use the tag reader within the phone’s camera to access additional information about the ad, the company and more.

Click the link and try it for yourself. (It is with no small amount of embarrassment that I publish the link rather than a “tag” however, I’m still learning. Soon, I WILL replace the link with a “tag”!)

It is an application that enables your camera to snap a photo of a “tag” and instantly access “mobile content, videos, music, contact information, maps, social networks, promotions, and more.” (Microsoft.com/tag…)

I did it as instructed: downloaded and installed the tag reader, snapped a photo of the tag, and I was blown away! The image on the screen of my iPhone was a web site displaying information about the advert in the magazine. I did NOT open a browser. I did NOT type any url. The “tag” was (is) a link!

I need to spend some time with this. I want to learn how to create tags and determine how I might use them in educational settings.

Fascinating possibilities, I believe…